The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Original
Agency: Andrew Vucko / Toronto + CypherAudio / Toronto
Client: Vucko Category: Broadcast & Moving Image / Animation
Trip
Agency: Art&Graft / London + Virgin Atlantic Airways / London
Client: Virgin Atlantic Airways Category: Broadcast & Moving Image / Animation
I Saw Your Willy
Agency: Leo Burnett London / London
Client: NSPCC Category: Broadcast & Moving Image / Animation
Lucy & The Boy
Agency: Leo Burnett London / London
Client: NSPCC Category: Broadcast & Moving Image / Animation
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Broadcast & Moving Image / Animation
Pens
Agency: TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client: Amnesty International Category: Broadcast & Moving Image / Animation
Wish You Were Here?
Agency: Vetor Zero - Lobo / Sao Paulo
Client: D&AD Category: Broadcast & Moving Image / Animation
Brincante
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Gabriel Nóbrega Category: Broadcast & Moving Image / Animation
Sea Otters
Agency: WONGDOODY / Seattle
Client: Woodland Park Zoo Category: Broadcast & Moving Image / Animation
Long Live New York
Agency: Young & Rubicam / New York
Client: New York Organ Donor Category: Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Agency:
Andrew Vucko / Toronto + CypherAudio / Toronto
Client:
Vucko
Title:
Original
Category:
Broadcast & Moving Image / Animation
Annual ID:
150070A
Award:
2015 Design Merit Award
Agency:
Art&Graft / London + Virgin Atlantic Airways / London
Client:
Virgin Atlantic Airways
Title:
Trip
Category:
Broadcast & Moving Image / Animation
Annual ID:
150080A
Award:
2015 Design Merit Award
Agency:
Leo Burnett London / London
Client:
NSPCC
Title:
I Saw Your Willy
Category:
Broadcast & Moving Image / Animation
Annual ID:
150642A
Award:
2015 Design Merit Award
Agency:
Leo Burnett London / London
Client:
NSPCC
Title:
Lucy & The Boy
Category:
Broadcast & Moving Image / Animation
Annual ID:
150643A
Award:
2015 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Broadcast & Moving Image / Animation
Annual ID:
150898A
Award:
2015 Design Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client:
Amnesty International
Title:
Pens
Category:
Broadcast & Moving Image / Animation
Annual ID:
151087A
Award:
2015 Design Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
D&AD
Title:
Wish You Were Here?
Category:
Broadcast & Moving Image / Animation
Annual ID:
151157A
Award:
2015 Design Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
Gabriel Nóbrega
Title:
Brincante
Category:
Broadcast & Moving Image / Animation
Annual ID:
151158A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Woodland Park Zoo
Title:
Sea Otters
Category:
Broadcast & Moving Image / Animation
Annual ID:
151209A